BLOG
Just in time for Mother's Day!
Just in time for Mother’s Day, Chamilia (www.chamilia.com), a Swarovski company, announced that it will release 3 new stackable rings for Spring 2017. The rings will complement the more than 40 styles currently available in its stackable ring collection.
“Stackable rings are a natural extension of the Chamilia brand,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “The rings very easily communicate the emotion and messaging so important to the brand, while making perfect gifts and collectible self-purchases for the woman who looks for sentiment in her jewelry.”
The three new styles in this assortment include:
- Chamilia Heirloom Lace, Regal Collection Ring—The new Chamilia Heirloom Lace motif is featured on a high-polished sterling silver band (U.S. MSRP $65).
- Chamilia Quatrefoil Band—Chamilia's signature quatrefoil is repeated to form an elegant sterling silver band with a bright polish (U.S. MSRP $40).
- Chamilia Day Tripper Rope Band—This sterling silver ring features a classic rope pattern (U.S. MSRP $40).
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been a member of the Swarovski Group, a world leader in quality and innovation. Each of the more than 400 exclusive charms available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic excellence. This makes Chamilia a modern-day heritage brand.
But Chamilia is a fine jewelry brand that is focused not just on impeccable craftsmanship and design at affordable luxury price points. The very DNA of the brand is based on its core value to service the strong desire that women have to celebrate their lives through jewelry, which is a statement category like no other. This means that Chamilia designs often include sentimental messaging and symbolism that allow for personal expression and inspiration. For mothers, in particular, this can be an empowering way to engage in gift-giving with personal meaning.
Each item in Chamilia’s collections seamlessly coordinates with other collections from the brand, so that once you find mom’s style, you are able to easily pair new items from updated collections that continue to celebrate the milestones in her life. And more often than not, the milestones mom will be celebrating will be the outstanding experiences she shares with her family.
These stackable rings from Chamilia will be available starting April 7, 2017, and will be sold at the brand’s more than 2,000 retail partners worldwide and on the Chamilia website. For more information about the Chamilia brand, please go to www.chamilia.com.
